COMMERCIAL WORK
Alex has 20+ years of commercial production experience starting as production crew in NYC with Hungry Man, then as an integrated producer at Fallon and Campbell Mithun and over a decade managing the creative content production department at General Mills.
In partnership with Marvel and Loki Season 2. this promotional spot featured the Walmart exclusive Loki Charms cereal, in limited supply and only on their website.
The opening shots of this spot were taken from a vintage 1986 Lucky Charms commercial and using AI updated to HD. We then recorded all new VO, rescored the spot and married the old footage with new a new animation sequence dropping Lucky/Loki into the Luckyverse TVA.
Writer/Exec Producer: Alex Colvin
Background Art/Score: Barrett Lewis
Production Company: 3 Volts
Animation: Digitoonz
Audio Mix: Highball
In support of the broader 50th anniversary celebration of Monster's Cereal and the 2021 mockumentary, 'Remaking of the Mash: A Monster Miracle', Alex wrote and produced a short social media video with Travis Barker and his infamous "drum-off" with Frute Brute.
Exec Producer/Writer: Alex Colvin
Animation: Augenblick Studios
As part of a 360 campaign highlighting KAWS takeover of the Reese's Puffs box, the brand worked with their creative agency Anomaly to develop an iPhone and iPad app that allowed you to take control of the iconic KAWS skeleton and compete for the highest score and win prizes.
GMI Exec Producer: Alex Colvin
Creative Agency: Anomaly LA
Sr. Producer: Isabella Lebovitz
Game Developer: Acute Art
The General Mills international brand team asked Bradley Cooper to be the face of their House of Haagen-Dazs campaign. Team One shot multiple spots in Prague and beautiful macro ingredient footage was captured in France by Food Film.
This was a fully integrated campaign combining TV, digital and print photograpy which was ultimately versioned out to a almost a dozen different countries for use as marketing and in-store assets.
GMI Exec Producer: Alex Colvin
Creative Agency: Team One
Producer: Kristin Childers
Director: Allen Hughes
Tabletop Production: Food Film
